The Melbourne Firebrick Co.: E-Commerce Infrastructure for International Growth

The Melbourne Firebrick Co.'s oven-kit product had outgrown its home market: international demand was arriving, but a single-market online store is a poor fit for customers buying from different countries, in different contexts, through a cross-border sales flow.

Serving that demand properly meant more than translating pages. The company needed e-commerce infrastructure that could run multiple sites for different markets from one operation, without multiplying the workload for a growing retail business.

Seditio set up multi-site, internationalised e-commerce infrastructure for the company, so each market can be served by its own storefront while the business runs them as one system rather than a collection of independent shops.

The infrastructure was built around the company's cross-border sales flow, giving the growing product a foundation for international selling instead of a domestic store stretched beyond its design.

The Melbourne Firebrick Co. now sells internationally on multi-site, internationalised e-commerce infrastructure designed for its cross-border sales flow, with each market served through the appropriate storefront and the business operating them as one.